Marketing and Corporate

Communications Director:

Bernadette Boey

Deputy Marketing Director:

Janias Tan Jia Xuan

Deputy Corporate Communications


Callista Shannon Lam

We handle what you see on our social media, your representative school jerseys and many other initiatives such as sourcing and providing welfare for all of you on SSU DAY!


Most fulfilling part of your role!

Bernadette: Working with my deputies and with the rest of the MC! It’s really very heartwarming to see how we grow closer, on how our efforts benefit and help the sporting community in SMU! It’s a privilege to be able serve the SSU community while forging strong bonds with my fellow directors and deputies!

Callista: Being able to see the students happy, enjoying their student life as a result of the hard work of SSU- especially the joy on their faces when one receives a good welfare pack!

Janias: Serving the sporting community by finding ways to put the clubs out there and in a good light!

The most important trait to have in your position?

Bernadette: Humility and empathy! I have to constantly remind myself to stay grounded and not let my ego influence the way I speak, act or give directions especially to my deputies and the excos of the sports clubs!


Empathy because I believe that all 33 clubs have their own specific needs and it’s important to look at things from their position.

Callista: Savoir faire - being able to act and speak appropriately in social situations. This would also be known as ‘people’ skills or communication skills.

Janias: A creative mind. You have to think out of the box to stand out!

What's one thing you’ve gained from your experience in SSU so far?


An individual’s action can impact the performance of the whole team.

Working with different stakeholders has allowed us to learn how to be open to new ideas and flexible as we ensure the appeal of our marketing collaterals!

Might of One, Strength from All